Jonathan Falk points us to this wonderful post by Dario Perkins. It’s all worth a read, but, following Falk, I want to emphasize this beautiful piece of advice, which is #5 on their list of 10 items:
How to get attention: If you want to get famous for making big non-consensus calls, without the danger of looking like a muppet, you should adopt ‘the 40% rule’. Basically you can forecast whatever you want with a probability of 40%. Greece to quit the euro? Maybe! Trump to fire Powell and hire his daughter as the new Fed chair? Never say never! 40% means the odds will be greater than anyone else is saying, which is why your clients need to listen to your warning, but also that they shouldn’t be too surprised if, you know, the extreme event doesn’t actually happen.
I like it.
The 40% rule is a time-tried tactic employed by pundits making forecasts. If you say there is a 40% chance of something improbable happening and it does, you look great. And if it doesn’t, you never said the odds favored it.